Professional Hair Care Products | The Go-To Brand For Celebrity Hairstylists | Served 150+ Entertainment Productions | Salon-Quality, Botanical Ingredients | Shop Giovanni® Eco Chic Beauty

This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

[**Now Available: The Giovanni Professional Collection**](/content/collections/professional-collection "Professional Collection"/index.html)

Can we store cookies?

Giovanni uses cookies to improve your browsing experience.

Now Available

Professional Collection

Experience the next generation of professional hair care with a complete collection trusted by elite hairstylists and beauty professionals who expect exceptional performance and results with every use.

Shop Now

\ \

Video transcript

Giovanni Brand Video Transcript

Introducing Giovanni.

The hair care brand of the entertainment industry.

Trusted backstage by celebrity stylists and used on film, television, and streaming productions around the world.

From the Emmys to the Grammys, the Tonys to the Oscars, Giovanni products help stylists create beautiful, camera-ready hair.

Formulated with salon-quality performance and botanical ingredients, Giovanni delivers results that professionals trust.

For healthy-looking hair. For red carpet moments. For everyday beauty.

Giovanni.

THE HAIR CARE BRAND OF THE ENTERTAINMENT INDUSTRY

Giovanni In The Spotlight

24 Pages Click to Flip Through

2026-005 C26-001 Giovanni EGOT Brochure 8X5 - Flipbook - Page 3

Full screen

Print

Pages *

Print all pages

cancelPrint

Print

It seems that your browser's pop-up blocker has prevented us from opening a new window/tab. Please click the button below to open the link manually.

Download as PDF

Preparing document. Please wait...

cancel

{"success":true,"data":{"pubId":8936396,"pubKey":"8936396:view","id":"f5790840-f364-4c3a-a98f-d4bf2f34cf71","clientIp":"185.140.173.116","ua":"Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/154.0.0.0 Safari/537.36","host":"giovanni-cosmetics-inc.paperturn-view.com","uri":"/index.html","category":"view","info":{"querystringObj":{"pid":"ODk8936396","clientId":"191446","pageCount":"24","hash":"f92932124878eae8503fde7dada112488ab168473b4b3122f47f2007de4502ec","insert":"view","iframe":"true","embed":"script","referer":"https://giovannicosmetics.com/"},"isMobile":false,"isTablet":false,"isSmartTV":false,"isDesktop":true,"isIos":false,"isAndroid":false,"device":"","country":"US","referer":"https://giovannicosmetics.com/","iframe":true,"embed":2,"social":false,"browser":"chrome","os":"linux"},"dateKey":"2026-10-06","createdAt":"2026-10-06T12:16:05.757Z","bot":false,"ttlKey":1806840965,"clientId":191446,"pageCount":24,"InQueueToProcess":"true"}}

Flipbook provider

Download 2026 Brochure

18 Pages Click to Flip Through

Download 2025 Brochure

2026
2025

PreviousNext

Curl Habit®

Video transcript

Transcript for Curl Habit® video

Introducing Curl Habit by Giovanni.

Deep moisture for curls, coils, and waves.

Watch curls come to life with rich hydration, softness, and shine.

Formulated to help define texture, reduce frizz, and nourish every strand.

Infused with moisture-loving ingredients that leave curls feeling smooth, healthy, and manageable.

From wash day to styling day, Curl Habit helps support stronger, more beautiful curls.

For every curl pattern. For every texture. For every day.

Curl Habit by Giovanni.

Castor Oil

Video transcript

Transcript for Castor Oil video

Introducing Castor Oil by Giovanni.

A nourishing collection designed to help strengthen weak, damaged hair.

Rich in botanical oils and moisture, this formula helps support softer, shinier, healthier-looking strands.

Castor Oil helps reduce dryness, improve manageability, and leave hair feeling renewed from root to tip.

For stronger-looking hair with every wash.

Castor Oil by Giovanni.

Biotin & Collagen

Video transcript

Transcript for Biotin & Collagen video

Introducing Biotin & Collagen by Giovanni.

A strengthening collection designed to support fuller, thicker-looking hair.

Formulated with biotin and collagen to help improve body, shine, and resilience.

Leaves hair looking healthier, smoother, and more voluminous.

For hair that feels stronger with every use.

Biotin & Collagen by Giovanni.

Hemp

Video transcript

Transcript for Hemp video

Introducing Hemp Hydrating by Giovanni.

Deep hydration for dry, thirsty hair.

Infused with nourishing hemp seed oil and botanical ingredients to help soften and smooth.

Leaves hair feeling moisturized, manageable, and refreshed without weighing it down.

For soft, healthy-looking hair every day.

Hemp Hydrating by Giovanni.

GIOVANNI® PROFESSIONAL HAIR CARE PRODUCTS

SHOP SALON-QUALITY HAIR PRODUCTS BY COLLECTION

\ \ BEST SELLING\ Products hair stylists love](/content/collections/best-sellers/index.html)

\ \ ECO CHIC®\ Performance-driven botanicals](/content/collections/eco-chic-hair-care/index.html)

\ \ CASTOR OIL\ Deep hydration for hair & scalp](/content/collections/smoothing-castor-oil-hair-care/index.html)

\ \ BIOTIN & COLLAGEN\ Promotes thicker, stronger hair](/content/collections/biotin-collagen/index.html)

\ \ COLOR CHIC™ PURPLE\ Brighten, tone, and refresh](/content/collections/color-chic-purple/index.html)

\ \ CURL HABIT®\ Infuses deep moisture](/content/collections/curl-habit/index.html)

\ \ HEMP HYDRATING\ Moisturizes tresses with organic oil blend](/content/collections/hemp-hydrating/index.html)

\ \ 2CHIC® FRIZZ BE GONE™\ Exotic oil blend cleanses and hydrates](/content/collections/2chic-frizz-be-gone/index.html)

\ \ 2CHIC® ULTRA-MOIST\ Professional hair care products that restore moisture](/content/collections/2chic-ultra-moist/index.html)

\ \ 2CHIC® REPAIRING\ Smooths and strengthens](/content/collections/2chic-repairing/index.html)

\ \ 2CHIC® ULTRA-SLEEK\ Hair stylist products that banish frizz and add shine](/content/collections/2chic-ultra-sleek/index.html)

\ \ 2CHIC® ULTRA-VOLUME\ Energizes and boosts volume](/content/collections/2chic-ultra-volume/index.html)

\ \ 2CHIC® ULTRA-SHINE\ Deeply cleanses for a beautiful shine](/content/collections/2chic-ultra-shine/index.html)

\ \ 2CHIC® ULTRA-REVIVE\ Tropical botanicals polish each strand](/content/collections/2chic-ultra-revive/index.html)

\ \ 2CHIC® CLARIFYING & CALMING\ Lemon balm & squalane balance and hydrate](/content/collections/2chic-clarifying-calming/index.html)

\ \ 2CHIC® ULTRA-LUXURIOUS\ Fresh botanicals moisturize & revitalize](/content/collections/2chic-ultra-luxurious/index.html)

\ \ ECO CHIC® KIDS\ Infused with watermelon and strawberry extracts](/content/collections/eco-chic-kids/index.html)

\ \ PROFESSIONAL HAIR PRODUCTS FOR MEN\ Ginseng and eucalyptus deeply cleanse & condition](/content/collections/recommended-for-men/index.html)

\ \ ECO CHIC PET®\ Deeply cleanses and silkens fur for a professional finish](/content/collections/professional-pet-care/index.html)

Featured In

Genlux

Daily Mail

CNN Underscored

Vogue Italia

BuzzFeed

Bello

Groomed LA

NBC Palm Springs

Forbes

InStyle

Natural News Desk

Beauty Packaging

Happi

GQ

Brit+Co

Giovanni delivers hair protection against chlorine and other chemicals—perfect for summer.

NTAs sponsored by haircare brand Giovanni

The 12 best heat protectant sprays to defend your hair from damage, according to hairstylists

The best shampoos for curly hair to hydrate and define without frizz

Perfect for the friend who constantly battles frizz or is looking to elevate their hair care routine with salon-quality products.

Humidity doesn't stand a chance. This lightweight styling cream smooths frizz without flattening your hair's natural movement.

Giovanni Eco Chic Beauty™ Color Chic™ Purple Line – The Secret Weapon for Bombshell Blondes

Giovanni Hair Care: A trusted, clean beauty brand with products free from animal testing and harsh ingredients—plus a special kid-friendly line.

“The products are safe for the environment, and they’re safe for us. They enhance our haircuts; they enhance the sculpture that we create.”

“I'm a celebrity hair stylist and Giovanni is my go-to brand for hair care”

"From Hollywood to London, our mission is to deliver professional salon-quality performance." Sissy Clardy, Giovanni Executive VP

Giovanni Eco Chic Beauty & L’Oréal Present Makeup & Hair Stylist Guild Awards

Giovanni Eco Chic Beauty Presents the Makeup & Hair Stylist Guild Awards with L’Oréal Groupe

The Best Hair Styling Products for Men to Nail Whatever Look You're Going For

"This anti-frizz serum will not only keep humidity from messing up your silk press, but it'll help improve your hair's elasticity over time and will even add an extra boost of shine to it."

Press Highlights

Video transcript

About Giovanni Video Transcript

Giovanni is a fashion-forward beauty brand with a 43-year history of growth and innovation. Beginning with a single shampoo and conditioner, the brand has expanded its product line to approximately 200 items. The company continues to be recognized in the beauty and fashion industry for its development and application of quality hair care solutions.

Giovanni Guidotti

Giovanni James Guidotti is the visionary behind Giovanni® Eco Chic Beauty, widely known as “The Hair Care Brand of the Entertainment Industry.” Since entering the beauty business in 1995, he has transformed Giovanni from a boutique natural brand into a global leader in high-performance hair care, now distributed in more than 30 countries worldwide.

Under Guidotti’s leadership, Giovanni has become the #1 selling hair care brand in the U.S. natural products industry (according to SPINS data), and has remained such for over 15 consecutive years. Guidotti transformed Eco Chic beauty into a movement of style and sophistication. Not only had the brand pioneered formulations built around botanical ingredients such as Tea Tree, botanical oils, and plant-derived actives, but Guidotti took it a step further by redefining the modern natural hair care category and setting the standard for what eco chic beauty could be.

Guidotti’s vision also developed the brand into a trusted partner to the professional styling community and a backstage staple across the entertainment world. Today, Giovanni products are used on more than nearly 80 film, television, and streaming productions annually. Giovanni® has become distinct as the only hair care brand exclusively selected backstage at the Emmy®, Grammy®, Oscar®, and Tony® Awards during the 2024–2025 season, achieving its own version of an entertainment industry “E.G.O.T.”

Building on this legacy of creativity and cultural influence, Guidotti has recently launched Giovanni Entertainment, a film production company and book publishing venture focused on storytelling that resonates. Drawing from the same entrepreneurial spirit that propelled Giovanni to global success, the company brings together creative vision and strategic insight to develop films and media projects designed to connect with audiences across all genres.

In Tandem

That One Beautiful Day

Blu

The Descent

Boyhood with Gurdjieff

The World Next Door

PreviousNext

Follow us @giovannicosmetics

\ \

PreviousNext

giovannicosmetics.com

giovannicosmetics.com is blocked